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The Isimangaliso Birding Route concept needs to be marketed to the local population of the Elephant Coast first, then the concept needs to be expanded to include the financial partners of the many companies, Co-operatives, Closed corporations, community development structures and other members of Isimangaliso Birding Route. The next marketing step is to market the products of our members to their potential clients, which will be the birders and their friends. Most of our marketing will be done online through the various websites which are working collectively to inform the world of Isimangaliso Birding Route and our many partners in the Eco tourism industry of the Elephant Coast.
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